“Most people make the mistake of thinking design is what it looks like. That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”  - Steve Jobs

“As designers, our job is to make our work invisible. Good design just looks‘right’ without being obvious to the user. Without fuss.”  - Paul Randall

So you want to impress you audience? And you think that an overly busy and unnecessarily cluttered website, poster, ad, or logo will do the job? Think again.

More and more customers are tired by this visual noise. More and more customers are taking decision in a blink of an eye. More and more customers prefer consistency, direct and honest approach, useful content and easy to use features.

A simple and functional design means more satisfied consumers. Think about it!