Before SEO

  • Thu, 11/17/2011 - 18:16
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A lot of business owners often ask how could they improve their website ranking in search engines and especially Google. Of course a lot of “marketing experts” will come up with an immediate and easy answer: Search Engine Optimization (a.k.a. SEO).

Well, this is what we believe. Sure, SEO could be an important part of an online strategy, but it’s not magic. There are other elements, more crucial, for a successful website. The top 2 of them are of course Content and User Experience. It’s always good to keep this in mind.

So, what’s our advice for a business owner?

1. Think like your clients
Ask yourself the right questions. What would you like, as a client, to find in a website like yours? What kind of content, texts, images, information would you be interested in? What reason would you have to return again and again at this page? Why would you like to share it with your friends in facebook? If you answer correct the above questions, you probably have a very good description of the content your website should have.

2. Design a rich user experience for your website
The way your visitors interact with your content should be a top priority for you. When a website feels easy to use, robust, intuitive, pleasant and useful, users will visit it again in the future. User experience is what differentiates a poor website from a great website.

3. Give your website the attention it deserves
Your website is not like a space rocket - create it, launch it and you’re done. It’s an important part of your business and a very effective tool. Engage personally, update it regularly, observe, evaluate, adjust and improve it. Just like any other part of your business.

As Matt Legend Gemmell wrote recently in his famous article, SEO for Non-dicks: “The key thing to understand is that the rules of SEO aren’t magic or arbitrary. They’re based on the goals of a search engine, which is to find relevant results. Relevance implies genuineness, and genuineness implies trust. So, shockingly, you should try to make your site’s content trustworthy, genuine and relevant. All of the rules have come about due to their utility in detecting those three positive metrics…

We couldn’t agree more!


Dive into summer

  • Fri, 08/12/2011 - 16:39
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Mellow is diving into summer!

We wish you happy summer holidays and we'll see you again on August 29.


So why you need a website?

  • Mon, 07/18/2011 - 11:23
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why you need a webpage

This question might sound awkward coming from web designers, but we believe this is the most crucial question in any web project.

Some professionals are really misinformed about how a website can help their business to grow, and feel obliged to spend a significant amount of money on something they consider minor to their job because someone told them "you should have one"or because competitors have one, too.

So, our approach always begins with the reasons that this professional needs a website, and how it can help his business. These reasons will determine in the end the design, structure, content and features of his website. In an attempt to define these reasons we try to answer a few important questions such us:

1. What is your target audience and how your site will be helpful to them?

2. What are your advantages and how they will be promoted through your web site?

3. How someone will learn about your website?

Of course every website tells a different story, and any professional deserves a different approach, but the answers on the above questions could be a solid basis for designing a successful website.


Visual noise Vs Design that works

  • Mon, 07/18/2011 - 11:21
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“Most people make the mistake of thinking design is what it looks like. That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”  - Steve Jobs

“As designers, our job is to make our work invisible. Good design just looks‘right’ without being obvious to the user. Without fuss.”  - Paul Randall

So you want to impress you audience? And you think that an overly busy and unnecessarily cluttered website, poster, ad, or logo will do the job? Think again.

More and more customers are tired by this visual noise. More and more customers are taking decision in a blink of an eye. More and more customers prefer consistency, direct and honest approach, useful content and easy to use features.

A simple and functional design means more satisfied consumers. Think about it!


Welcome to our new website

  • Thu, 07/14/2011 - 18:58
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welcome to our website

The redesign of the website of a small creative agency is generally a small adventure. The lack of time or the emotional attachment to the project, makes delays a routine. Finally though, our new website is online and we were very pleased to present it to you.

Our aim is both to show you our work, our philosophy and our services, while at the same time we'd like to begin sharing with you, through our blog, some of our ideas, thoughts, concerns related with our work and some case studies – ours or colleagues' we appreciate.

Finally, we'd love to get in touch with you through our page on Facebook, Twitter and Behance. Any comments, observations, criticisms, questions or suggestions are welcome. Thank you for your visit and we'll be happy to see you again!